Priority directions of development of medical and health tourism in Almaty region

Abstract

This research examines the potential for developing health tourism in the Almaty region of Kazakhstan. The region's geographical location, mountainous terrain, and abundant natural resources make it well-suited for this purpose. The main goal is to identify the therapeutic water resources and assess their potential to attract tourists. The analysis used data from the Committee of Geology and Subsoil Use to map the therapeutic water resources across Almaty. While not all districts have such resources, the Alban-Arasan springs with the largest reserves are particularly notable. The Alban-Arasan springs have significant potential for health tourism. They could become a top destination for Kazakhstani and international visitors. Successful development would require supporting infrastructure, quality health services, tourist routes, marketing, and government support.

The article urges the government to support health tourism in Almaty by offering benefits and incentives to investors, and creating favorable conditions. Efforts to establish a tourism cluster of industry entities would also contribute to positive outcomes and better tourist satisfaction.

The research confirms the significant potential for health tourism in southeastern Kazakhstan, especially at the Alban-Arasan springs. Realizing this potential will need collaboration between the government and private investors to build modern infrastructure and integrated projects to attract tourists and enhance services.