ANALYSIS OF BOOKING SYSTEMS: HOTELS.COM AND BOOKING.COM

Аннотация

Nowadays, industry of tourism is one of the most dynamically developing branches of the world economy. For a number of countries and regions tourism is a source of considerable currency receipts, promotes creation of additional jobs and employment of the population. Requirement for hospitality industry is to be highly adaptable to the requests of the tourist market, and there are efficient tools to increase degree of correlation between tourist supply and clients’ demands such as information and communication technology represents, thus turning into a real progress bond. Improving efficiency of this sector’s activity becomes one of the primary issues on an increasingly dynamic global market, changes regarding distribution channel, marketing services and the customer relationship management representing key elements in this respect. Relevance of the subject of article “Analysis of booking systems: Hotels. com and Booking.com” is that information technologies in modern tourism play an important role, in Kazakhstan they are developed insufficiently and there is a need for their active studying and introduction. Subject of the article is alternative booking systems, history of their creation, dynamics of development, main functionality, advantages and problems. Achievement of goal assumes solution of following tasks: consideration of existing booking systems, determination of their functionality and advantages, their comparison among themselves, identification of the main problems and offering ways of their solving.