Geo-cultural space as a basis for the development of the tourist image of the region

Abstract

Geo-cultural space as a basis for the tourist image development of the region. The article examines the concepts of
geo-cultural space, geographical image and area branding. Due to the basic properties of geo-cultural space, its impact
on the image of a given region, the main areas of activity for the branding concept formation of areas can be revealed.
Conclusions are made with a focus on Kazakhstan, in consideration of the main issues and trends.