The specifics of sales system formation in tourism market of Kazakhstan

Abstract

The article presents an analysis of travel agencies require some changes.
As a result of the analysis concluded
that the trend in the tourism market
in Kazakhstan goes to purchase travel products via online resources.
A list of opportunities for companies selling tourist services and modern
approaches to marketing policy. As the international market, and sales of
tourist products in Kazakhstan the reform process is associated
with the
emergence of new intermediary organizations offering the sale of certain
services. However, in Kazakhstan there is no single platform or platforms,
which would provide the opportunity to complete tours. It is therefore
recommended to create a tourist portal, which would simplify the buying
process for consumers and has created the conditions for the organization
of tourist companies of sales.