Marketing researches of restaurant business as development element of tourism internal market

Abstract

In this article considered and systematized to the feature of the given
services in accordance by demand of consumers on the enterprises of
public food consumption.With this цельюпровели marketing researches
by the method of questionnaire in area of satisfactions of necessities of
consumers by quality of the rendered services and of long duration relations
between restaurants and guests. Except it, description of personnel
of restaurant was created, on the basis of psychological aspects, such as,
communication of employees inter se and by a guest. On the basis of to
research work, using the method of questionnaire, by authors on the example
of restaurant of “Тaу Дaстaрхaн” was certain level of satisfaction
of the Kazakhstan consumers. In a percent index, recommendations were
similarly given for улучению qualities of окозaния services in restaurants.