Tourism of the Great Silk Road

Abstract

In article the questions connected with emergence of the Silk Road,
revival of the trade highway between all participating countries of a route
on the Great Silk Road consider. One of topical issues – promotion of historical
and cultural heritage of the countries lying on the Great Silk Road
considers.
The main question on preserving and promoting of historical
and cultural heritage of member countries reflects. The short analysis of
history of the Great Silk Road carries out; the key moments of development
of historical and cultural tourism in the countries of a Silk Road are designated.
The essence of work of the United Nations World Tourist Organization
(UNWTO) and its cooperation with member countries of the Great Silk
Road project is disclosed. Recommendations are made to create an image
“Silk Road” as a viable tourist product.