The influence of social networks on the development of tourism in Kazakhstan

Abstract

Tourists’ personal impressions such as photos, reviews and other content generated in Internet, plays an important role in choosing the place of rest. The target of research is to detect the essence, features, mechanisms of influence of social networks on tourism in Kazakhstan, on the example of the most popular ones Facebook, Instagram, Youtube. The main ways of using these social networks to develop tourism in Kazakhstan were detected. Nowadays the influence of social networks on tourism in Kazakhstan is rising. Many large touristic enterprises have social profiles, where they post necessary informative, advertising, entertaining materials. Blogs in text and video format are gaining the popularity. Authors came to conclusions that thanks to Facebook, Instagram, Youtube touristic enterprises’ advertising company is realized, as well as hidden marketing through blogging, thematical groups and direct connection with foreign tourists. Significant problems negatively influencing on the development of tourism were determined. Those factors are fraud, distortion of reality, authority of media persons’ opinion, tourists age groups nonequal coverage.